Best Use of an Australian Recording in an Advertisement

ARIA Award for Best Use of an Australian Recording in an advertisement

Inspried by the Our Soundtrack Our Stories campaign, ARIA announced a new award category in 2023 to recognise and celebrate the best use of Australian music in the creative and advertising industry.

Past winners of the award include - 

• 2023 ARIA Award for Best Use of an Australian Recording in an Advertisement (duration of 2 minutes or less) - 72andSunny with Campfire X for Google ‘Helping You Help Others’ with music from Baker Boy. 
• 2023 ARIA Award for Best Use of an Australian Recording in an Advertisement (over 2 minutes duration) - Innocean Australia for Australian Marine Conservation Society ‘Voice of the Sea’ with music from John Williamson.
• 2023 ARIA Award for Best Use of an Australian Recording in an Advertisement (open duration) - Cancer Council & The Australian Government: End The Trend - Bolster Group & Publicis Groupe

Eligibility Criteria

All entries must meet the following eligibility criteria. 

1. Entrants must have taken the OSOA Pledge and paid relevant fees.
2. The ad must have been published in Australia within the Current Eligibility Period.
3. Ads previously nominated are ineligible.
4. Agencies may only enter their own ads.
5. The agency must have valid licenses for the synchronisation of the sound recordings and related musical works.
6. The ad must be;
   1. Created by an Australian agency, and
   2. Use a sound recording with an Australian citizen, permanent resident or other eligible artist as identified in the full criteria, controlled, or distributed by an ARIA member.

Full criteria will be available soon.

Entries are now closed for Best Use of an Australian Recording in an advertisement.

Agencies must first take the pledge: Our agency pledges support for homegrown music by elevating our work with local voices, sounds and stories, and encouraging our creatives to invest music budgets into homegrown artists. 

To take the pledge, and be the first to hear about entries opening, click here. 

What is ‘Our Soundtrack Our Ads’?

Our Soundtrack Our Ads is an extension of the existing ‘Our Soundtrack Our Stories’, a new initiative calling upon the Australian creative and advertising industry to pledge their support of homegrown music by elevating its work with local voices, sounds and stories; encouraging creatives to invest music budgets into homegrown artists. 

It comes a year after songwriter, recording artist and advocate, Jack River, real name Holly Rankin, posted the now viral call-to-arms for Australian media and business to get behind homegrown music, which evolved into an open invitation from Australia’s music community to discover, champion, share and consume more local music in both a commercial and mainstream landscape.