The Australian Recording Industry Association (ARIA) today announced YouTube data used for official music content will be included in charts from Friday, 4 March.
The data will be collected from logged in users and contribute to all charts that involve streaming.
ARIA Chief Executive Officer, Annabelle Herd, said: “We’re very excited to be able to continue our successful partnership with YouTube and thank them for their cooperation in helping us to depict an even broader picture of Australia’s music consumption week to week.
“YouTube has previously provided data to assist in the preparation of our Streaming Audio Visual Tracks chart, but this development brings their data into play across a much greater range of charts alongside our other streaming partners including AppleMusic and Spotify.”
The data contribution comes after a significant period of testing undertaken in collaboration with YouTube.
YouTube Music AUNZ Music Content Partnerships Manager, Marion Briand, said: “The way Australian fans engage with their favourite music continues to evolve. We know millions of Australians watch music videos each month on YouTube, so it is thrilling to know this data will now be included in the ARIA charts. We’re hugely proud of our work and partnership with ARIA and are excited to see where it goes next.”
All streams that contribute to multi-format charts are subject to an average economic weighting factor that seeks to convert streams into digital sales equivalents. ARIA routinely reviews these conversion factors and updates them in line with movements in the market.