What is ‘Our Soundtrack Our Ads’?
Our Soundtrack Our Ads is an extension of the existing ‘Our Soundtrack Our Stories’, a new initiative calling upon the Australian creative and advertising industry to pledge their support of homegrown music by elevating its work with local voices, sounds and stories; encouraging creatives to invest music budgets into homegrown artists.
It comes a year after songwriter, recording artist and advocate, Jack River, real name Holly Rankin, posted the now viral call-to-arms for Australian media and business to get behind homegrown music, which evolved into an open invitation from Australia’s music community to discover, champion, share and consume more local music in both a commercial and mainstream landscape.
In line with the initiative, Australian Recording Industry Association (ARIA) will debut a new award category at the 2023 ARIA Awards - Australian music’s biggest night of celebration - to recognise and celebrate the best use of Australian music in the creative and advertising industry.
How will ‘Our Soundtrack Our Ads’ support homegrown artists - and the local advertising and creative industry?
ARIA announced a new award category to recognise and celebrate the best use of Australian music in the creative and advertising industry, debuting at the 2023 ARIA Awards.
Our Soundtrack Our Ads calls upon the Australian creative and advertising industry to pledge their support of homegrown music by elevating its work with local voices, sounds and stories; encouraging creatives to invest music budgets into homegrown artists and, in doing so, gain eligibility for the award.
New ARIA Award Category
There are two awards in the new category:
All entries must meet the following eligibility criteria (please click here to view full criteria):
Full criteria available here.
Entries have now closed for 2023.
Advertising, brand, and music executives make up the OSOA Judging School. Jurors must assess each entry to determine the best use of music in the service of the overall creative concept. The 2023 Our Soundtrack Our Ads judging school will be announced shortly.
Agencies who have taken the pledge:
Brand+Story Pty Ltd
BRING - Universal Music for Brands
Innocean Worldwide Australia
M&C Saatchi Agency (VIC)
M&C Saatchi Sydney (NSW)
The Brand Agency