Our Soundtrack Our Ads

What is ‘Our Soundtrack Our Ads’?

Our Soundtrack Our Ads is an extension of the existing ‘Our Soundtrack Our Stories’, a new initiative calling upon the Australian creative and advertising industry to pledge their support of homegrown music by elevating its work with local voices, sounds and stories; encouraging creatives to invest music budgets into homegrown artists. 

It comes a year after songwriter, recording artist and advocate, Jack River, real name Holly Rankin, posted the now viral call-to-arms for Australian media and business to get behind homegrown music, which evolved into an open invitation from Australia’s music community to discover, champion, share and consume more local music in both a commercial and mainstream landscape.

In line with the initiative, Australian Recording Industry Association (ARIA) will debut a new award category at the 2023 ARIA Awards - Australian music’s biggest night of celebration - to recognise and celebrate the best use of Australian music in the creative and advertising industry.

How will ‘Our Soundtrack Our Ads’ support homegrown artists - and the local advertising and creative industry?

ARIA announced a new award category to recognise and celebrate the best use of Australian music in the creative and advertising industry, debuting at the 2023 ARIA Awards.

Our Soundtrack Our Ads calls upon the Australian creative and advertising industry to pledge their support of homegrown music by elevating its work with local voices, sounds and stories; encouraging creatives to invest music budgets into homegrown artists and, in doing so, gain eligibility for the award.

New ARIA Award Category

There are two awards in the new category:

• Best Use of an Australian Recording in an advertisement (up to 2 minutes duration)
• Best use of an Australian Recording in an advertisement (over 2 minutes duration)

Eligibility Criteria

All entries must meet the following eligibility criteria (please click here to view full criteria):

1. Entrants must have taken the OSOA Pledge and paid relevant fees.
1. $500 (excl. GST) to join the pledge and unlock access to events and resources
2. $1500 (excl. GST) to join the pledge and unlock access to events and resources and one entry to the New ARIA Award Category (additional entries will require an additional payment of $1000 (excl GST) per entry)
2. The ad must have been published in Australia within the Current Eligibility Period.
3. Ads previously nominated are ineligible.
4. Agencies may only enter their own ads.
5. The agency must have valid licenses for the synchronisation of the sound recordings and related musical works.
6. The ad must be;
1. Created by an Australian agency, and
2. Use a sound recording with an Australian citizen, permanent resident or other eligible artist as identified in the full criteria, controlled, or distributed by an ARIA member.

Full criteria available here.  

Entries

Entries have now closed for 2023.

Judging School

Advertising, brand, and music executives make up the OSOA Judging School. Jurors must assess each entry to determine the best use of music in the service of the overall creative concept. The 2023 Our Soundtrack Our Ads judging school will be announced shortly.

Pledges
Agencies who have taken the pledge:
72andSunny  
Bolster Group  
Brand+Story Pty Ltd  
BRING - Universal Music for Brands  
Innocean Worldwide Australia  
Jack Nimble  
M&C Saatchi Agency (VIC)  
M&C Saatchi Sydney (NSW)  
The Brand Agency  
Town Square