News 6 November 2014

Aria Week Presents… The X Studio Launch Party


Aria Week Presents…  The X Studio Launch Party
It’s gearing up to be the party of the season.
THE X STUDIO’s much-anticipated entertainment venue X54 will open its doors for the first time to mark the official opening of THE X STUDIO on Saturday night, November 22. An official ARIA Week event, this massive launch event will feature a live performance from Guy Sebastian and band as he launches his new album Madness.
The event will also be the launch of The XCast, a world-first social broadcast site, which will be broadcasting live content across the globe during the event. Guy will be the first artist in the world to have his X54 performance streamed live using The XCast, going out to social media networks like Facebook and Twitter, so anyone, anywhere, can catch his set and see the celebrations at THE X STUDIO for themselves via the website.
Like a cross between YouTube and Twitter, The XCast will be used to broadcast content produced in the THE X STUDIO which has been specifically created for the new social media channel – from one-off live concerts to regular segments featuring DJs, bands and artists.

One of the first artists ever to take to the X54 stage, Guy and his band will perform some of his best known hits and songs from his new album, Madness, released on November 21. This special event will be one of only a few times that Guy will perform his new songs live before his Australian arena tour kicks off in February.
The atmosphere at X54 will be electric, but fittingly for the launch of the new home of entertainment and luxury in Sydney, founder and creator of THE X STUDIO Ron Creevey has plenty of other surprises up his sleeve to make November 22 a party to remember.
“We are thrilled to have Guy performing at the opening of X54 as a part of ARIA Week. This space is so more than just a venue where you go and see a gig. His cracking performance is going to be part of a much bigger party that is going to start from the second you walk into X54”.
Reminiscent of the famous New York night club, 54, THE X STUDIO’s 500-person capacity entertainment venue X54 will be used for exclusive large-scale events, TV filming and performances. The space features a state of the art sound system, cutting edge effect lighting, superior DJ facilities, Multiple LED screens and special VIP areas.
Last month THE X STUDIO opened its doors to industry, welcoming producers, content creators, and local and international artists into the world-class creative space to perform, film, record and broadcast and bookings for the venue are already exceeding expectations.
As part of ARIA Week, THE X STUDIO is set to usher in a new era for creativity and entertainment, making Kings Cross the new home of world-class music and celebrity. THE X STUDIO is pleased to be hosting the Universal Music and Redbull Music Academy showcases and is a major event sponsor of Kings Cross IGNITE: Heat The Street, a joint initiative with The Live Music Office, APRA AMCOS and the City Of Sydney. It will bring the Australian music industry together to support live music venues in Kings Cross with an incredible afternoon of free live music from 2.00pm on Sunday, November 23. Then in December, The X Studio will continue on hosting events for the Electronic Music Conference (EMC 2014).
For more on ARIA Week visit:
X marks the spot on November 22 - the official launch of The X Studio and The XCast is the beginning of a bright new chapter for the Cross, while celebrating its colourful history.
Details on how to secure tickets to this event to come.

There are six unique spaces within THE X STUDIO, all named in line with the colourful history of Kings Cross.
Roosevelt is THE X STUDIO’s state-of-the-art radio and live broadcast facility. Agnostic in its availability for media from any company to use, Roosevelt has been fitted with only the best radio, digital, and television broadcast equipment and is operated by specialists to ensure premium content creation. And with its centre-stage location, on display for the world to see on the corner of William Street and Kings Cross Road, it has the wow-factor of Times Square, NYC.
Along-side it sits luxury, fully licensed green room Bohemia and exclusive bar and film screening space Carousel, all with floor to ceiling views out to bustling Kings Cross or, when required, automatic blinds to keep out the prying eyes of the paparazzi.  Both spaces are also fully fit-out with in-house cameras, ready to broadcast on demand.
And here the uniqueness continues, where old-school glamour, creativity, and cutting-edge technology meet. Designed to bring the best of today’s style and entertainment’s decadent history together, the venue also doubles as a gallery of sorts, with Bohemia and Carousel featuring original vintage furniture and other iconic pieces that can be purchased by the discerning client. You might even spy a guitar once owned by a rock legend in among the decor. The spaces will be regularly curated, so no two visits will ever be the same.
For founder and creator of THE X STUDIO, Ron Creevey, Kings Cross will always be the beating heart of Sydney’s nightlife and entertainment industry. Ron wants the launch of The X Studio and XCast to be both the beginning of a bright new chapter for the Cross, and a celebration of its colourful past.
“Kings Cross has always been a magical place electrified by the buzz of neon mixed with the allure of edginess that is at the heart of the great nights we remember. But during the day, Kings Cross has another side that’s emerging, and a side I want to share with the world. When the neon dims and the sun comes out there is an inescapable Bohemian vibe, as locals go about their day with the beautiful surroundings and architecture of Bayswater Road and Macleay Street as a backdrop,” he said.
“Our mission with THE X STUDIO is to play our part to resurrect Kings Cross as the entertainment hub of Sydney, broadcasting and hosting the world’s greatest performers and be a place where new iconic moments in time are created that will continue to add to the story of Kings Cross.”
The facilities in THE X STUDIO include:
  • ROOSEVELT: State of the art radio, video and online broadcast facility
  • BOHEMIA: luxury green room for 20 people (restricted, exclusive access). Accessible from this room is the BOHEMIA DEN, a secure break-out room that can be blacked out for comfort and increased privacy
  • CAROUSEL: Fully licensed bar and film screening room for 100 people (restricted, exclusive access)
  • X54: A 500 capacity concert venue, bar and nightclub
  • KX: RECORDING SUITE: multi-purpose recording studio 
All spaces are available for hire, please contact Laura Rodrigues for rates on or
0404 264 114.
More on the creator - Ron Creevey and Moment Media:
Australian tech entrepreneur Ron Creevey, 42, is the founder and creator of The X Studio which will be the first venue in the world created for a social broadcast app, The XCast.
Ron was Managing Director of Australia’s first internet providers over 20 years ago. In 2007, Ron created social media and e-commerce firm YuuZoo which has just completed a reverse takeover of W corporation to become one of the first social media firms to list on the Singapore stock exchange and is valued at $300 million dollars. Ron’s company Moment Media owns 47.5% of the late Heath Ledger's film production company The Masses, whose first movie will be released later this year.

Moment Media is a leading digital media agency that specialises in managing all aspects of a client’s mobile, social, payment and content issues in an ever expanding media product cycle.
Moment Media’s goal is to connect with the audience, inspire the crowd, and function as a factory of ideas without losing the ideal. Within the intersection of art and commerce, they find the message and deliver it to the masses by the most powerful, visionary and authentic means possible, be it film, music, advertising, or multiplatform content.
The key managers who will be overlooking the Sydney The X Studio facility are Founder Ron Creevey and The X Studio General Manager Cat Picker.
Ron is now planning to build four more broadcast studios in India, Singapore, Shanghai and London in 2015.
 Instagram: @TheXStudio             Twitter: @TheXStudio_         Facebook:
For further information please contact:
Bec Brown Communications
Ph: 0403 052 256