Dr Nici Sweaney: AI Mastery Workshop
16 September 2025 – Artspace, The Gunnery, Woolloomooloo
AI and innovation expert Dr Nici Sweaney will deliver hands-on training in artificial intelligence applications for 50 music industry professionals. Participants will cut through AI hype to understand practical applications, discover how artificial intelligence can become a creative partner while maintaining human creativity and control, and learn safe, ethical AI use. The workshop will include hands-on sessions breaking down creative barriers, uncovering data insights, and mastering best practices for AI collaboration.
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Dr Marcus Collins: Unlocking The Culture
16 October 2025 – Artspace, The Gunnery, Woolloomooloo
Globally renowned marketing strategist and authour Dr Marcus Collins – who developed digital strategy for Beyoncé and led brand transformations for Apple, Google and McDonald's as Chief Strategy Officer at Wieden+Kennedy New York – will deliver an intensive masterclass on culture theory and brand leadership. Open to 100 participants, Dr Collins will guide participants through what makes for strong cultural brands and how these brands can identify and activate the most opportune audiences to drive behavioral adoption and cultural propagation.
